Magazine websites lead the way as UK ad-spend for 2021 set to beat pre-pandemic level
Online advertising at magazine brands in the UK saw a 156% recovery in the second quarter of 2021 compared to…
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Google turned off advertising for Mail Online homepage in US over ‘perceived derogatory content’
Google reimbursed Mail Online after turning off advertising on its US homepage for several hours over the “perceived presence of…
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Newsworks says research proves advertising with news industry boosts profit for brands
Advertising in news titles has seen brands enjoy a 10% increase in their return on investment over the last three…
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How to be Richard Branson not Fred Goodwin when dealing with the media
Former Independent editor Chris Blackhurst has dealt with corporate disaster both as a journalist, covering it, and has given crisis…
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Getting the message: The future of SMS marketing
The ubiquity of mobile phones gives rise to some quite remarkable statistics. Nine in ten people open their text messages…
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How to improve your newsletter open rate: Marketers share their insights
We investigate how journalists and marketers can improve newsletter open rates as part of a new series of how-to articles…
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MD of BHA Media: ‘For us, it’s all about supremely high-quality, targeted audiences’
Craig Hawtin-Butcher is Managing Director of BHA Media in Sydney, Australia, and a former journalist and editorial director in the…
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Kantar Marketing Maestro Anna Salter: Don’t overlook TV and newspapers
Evaluation director at Kantar Anna Salter answers are questions about the future of media in the latest of Press Gazette’s…
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