‘You cannot solely rely on a large audience’: Why Forbes believes readers will pay to wear its brand
Forbes this week became the latest big-name publisher to launch its own online store selling branded clothing and accessories. The…
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Online national newsbrands and consumer mags expected to recoup 2020 ad spend losses this year
The impact of the UK’s strict third lockdown on newsbrands is reflected in new figures showing ad spend declined by…
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Candyspace MD Matt Simpson says B2B businesses must put experience ‘front and centre’ of marketing
We speak to Matt Simpson, the managing director of Candyspace, an agency that designs, builds and optimises websites and apps…
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Public sector marketing: Long-form written content builds trust
We talk to Joanne Sweeney, founder of Public Sector Marketing Institute and organiser of Europe’s only dedicated Public Sector Digital Marketing…
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Bauer and News UK develop first-party targeted data for advertisers as industry prepares for cookie-less web
Bauer Media and News UK are the latest publishers to launch new first-party data platforms as the industry prepares for…
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Thought leadership content tips for B2B marketing campaigns
Tips from New Statesman Media Group’s tech-driven content marketing solution Lead Monitor on how to produce effective thought leadership for…
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Quintopoly? Five tech companies now earn 46% of global ad revenues as news media left behind
Five tech companies today account for nearly half of the world’s advertising revenue, a report has found. Google, Facebook, Alibaba,…
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Selling renewable energy to business: Marketing Maestro Zoisa North Bond
Octopus Energy has an enviable brand when it comes to selling consumer energy – but also has a fast-growing B2B…
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