Advertising industry predicts ‘strong’ budget growth in 2022
The advertising industry’s trade body has predicted strong advertising growth of 5.2% in its forecast for 2022 – albeit slightly…
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Marketing trends 2022: AI, rise of native, neuromarketing and more…
In our first exploration into this year’s main talking points in the world of marketing, publishing and advertising, the metaverse,…
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Why tech journalists have told PRs off-the-record briefings are out of order
Leading tech publications have banned PR officers from having “on background” briefings with journalists because they believe companies are abusing…
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Vista MD: ‘The minute a campaign doesn’t feel it’s engaging with me as an individual, I turn off’
Emily Shirley is general manager of Vista UK and Ireland, formerly Vistaprint, and answers our questions in the latest of…
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The metaverse, cookies and sustainability: Experts reveal their 2022 marketing trends
With advertising spend rising to record levels in the UK last year, we asked industry leaders to see which trends…
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B2B marketing experts share their winning strategies on LinkedIn: Part 2
The second part of our how-to article provides more essential LinkedIn tips and winning strategies from those who know the…
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Open web group calls on CMA to ‘freeze scene of the crime’ of Google cookie phase-out
Campaign group Movement for an Open Web has called on the Competition and Markets Authority “to impose a formal restraining…
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Marketing maestros on key to advertising success for 2022
We spoke to two marketing maestros at a gathering of CMOs hosted by New Statesman Media Group at the May…
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