Publicis Sapient CMO: ‘A campaign mindset is no longer relevant’
Teresa Barreira is CMO of digital consultants Publicis Sapient and answers our questions in the latest of Press Gazette’s Marketing Maestro interviews. This…
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Google’s moving goalposts, social media and more: Marketers share their biggest pain points
How to track a potential customer’s activity across websites and apps following Google’s phasing out of third-party cookies is one…
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Salesforce VP for Marketing: ‘Every company and person is undergoing incredible pandemic transformation’
Jo Pettifer is the VP for UKI Marketing at Salesforce, the industry’s go-to CRM, and answers our questions in the…
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Publishers fear Google plan to restrict Android app tracking will give it ‘exclusive control over monetisation’
Google’s plan to limit third-party data tracking in its Chrome browser will now also extend to apps on smartphones using…
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Google gives UK watchdog final say on removal of third-party cookies
Google has agreed to let the UK’s competition watchdog have the final say on its Privacy Sandbox proposals before it…
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Ethical marketing: Newsjacking, clickbait and fake reviews among unpopular practices
Ethical considerations are coming further to the fore in UK marketing according to a variety of surveys and polls. Over…
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Google Topics: A close look at search giant’s new plan to replace publisher cookies
Ad industry executives have described Google Topics, the tech giant’s new interest-based advertising proposal, as a “step in the right…
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Unethical marketing: Vote now to reveal the worst practices
Pre-pandemic, a huge majority of marketers (92%) considered themselves to be ethical according to a 2019 survey by software company…
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