Marketing the FT: CMO Finola McDonnell on the future of communications
Finola McDonnell is chief communications and marketing officer at the Financial Times, and helped launch the content-led campaign ‘Letters to…
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Ranked: Top B2B websites covering pharma and medical devices in UK and US
Press Gazette lists the biggest websites in pharma as we rank B2B sites covering the pharmaceutical and medical device industries…
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Death of cookies could be bad news for clickbait ‘made for advertising’ sites
Programmatic advertising has got a “bad name” but could “work really hard” for trusted publishers in the future, especially as…
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How publishers can become kings of the cookie-less future in advertising
Partner Content*: As publishers prepare for the end of cookies, Press Gazette takes a closer look at website personalisation tips…
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Reader comments, Google ad-blocking and the moderation dilemma for publishers
Google’s recent move to block advertising over reader comments below a Mail Online column should sound a warning to publishers.…
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What publishers need to do now to protect online advertising revenue
Partner content* While subscriptions are the hot revenue trend in digital news media, advertising remains by far the most important…
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GB News ad boycott latest: Sainsbury’s latest to end campaign + full list of brands taking part includes Ikea, Kopparberg and Vodafone
Update 9 August: Sainsbury’s is the latest brand to respond to campaigners targeting it for advertising on GB News. Following…
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Google blocks ads on Piers Morgan’s Mail Online Simone Biles column over ‘racist comments’
Google has said it blocked advertising on a Piers Morgan Mail Online column slamming US gymnast Simone Biles for quitting…
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