Privacy Sandbox: What is the impact on publishers?
This in-depth sponsored report from 10up looks at Google’s Privacy Sandbox changes to online advertising and explains their impact on…
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CMOs disclose their one biggest piece of advice
As part of our report into future trends for CMOs, we asked representatives from PensionBee, Mindshare, Chip and more for…
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How to succeed as a CMO: Leading marketers share their insights
What does the role of a chief marketing officer look like today and how do you succeed as a CMO?…
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Adtech for publishers providing future-proof new revenue
Partner content*: News publishers are losing out on “easy” revenues by failing to enhance their digital advertising offer for existing…
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Marketers launch bid to bring advertising back to hard news and tackle blocklisting
A new international collective of advertising executives, “Brands4News”, has launched a toolkit it hopes will bring ad bucks back to…
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Guild CMO: ‘Content should inspire, entertain, educate, challenge or solve problems’
Guild, the messaging platform for professionals, and their CMO Michelle Goodall are under the spotlight in the latest of Press…
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Building brand awareness: Companies reveal their strategies
New research from LinkedIn reveals that at any one time, 95% of B2B buyers are not in the market for…
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Raconteur’s CEO on ‘rollercoaster’ years from print magazine flop to £2m profit
Business publisher and content marketing specialist Raconteur has had a “rollercoaster” few years, from nearly going bust in 2016 after…
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