UK ad spend saw record growth in first quarter of 2022
UK ad spend hit a record high in the first quarter of this year but growth is expected to slow…
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New social media platform Wunder’s CMO: ‘Be entertaining or useful. Ideally both’
New social media platform Wunder recently welcomed former director of content at Ogilvy, Scott Manson, as their new CMO and…
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Marketing insights: Video editors on how to improve engagement rates
US SaaS video platform SundaySky last week revealed that 89% of businesses they approached plan to continue or increase their…
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Increasing event registrations: Planners and marketers share advice
The world of events continues to recover from the doldrums of peak Covid – overall activity fell by 95% across…
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Mindshare CMO: ‘Social media platforms are the new countries’
Mindshare, the global media agency, and their Global Chief Marketing and Culture Officer Greg Brooks are under the spotlight in…
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UK business media titles are charging PRs to publish news
Various B2B business news outlets in the UK are regularly asking PRs for payment in exchange for news coverage in…
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Newsworks CEO: Why publishers can regain market share from Google and Meta
Newsworks is the marketing body for UK commercial news brands and has a remit to help explain the value to…
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The five biggest marketing trends for 2022: Free report
CMOs from Chip, Deloitte Digital and Mindshare have contributed to a new report from the New Statesman Media Group, which…
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