B2B leaders unveil the secrets of improving email CTRs
With more than 333bn emails to be sent and received this year (growing to 376bn in 2025), emails remain the…
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Sponsored content for publishers: Revenue saviour or reputational risk?
With low click-through rates on display ads advertisers are constantly looking at smarter ways to get across their messages, and…
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Director of Brand Strategy at Little Dot Studios: ‘Marketing is about human connection’
Little Dot Studios are a global production agency and Director of Brand Strategy, Jade Raad, is under the spotlight in…
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PR experts on newsjacking: A useful practice or unethical marketing?
In a recent 2022 survey from the New Statesman Media Group, newsjacking – brands aligning with current events or cultural…
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Google and Meta earn £1bn a year from UK news content, new study claims
British news content is worth around £1bn a year to Google and Meta, a new academic report today claims. The…
By Affiliate links not clearly labelled as ads at leading news publishers, NewsGuard
Four of the UK’s top news sites are failing to clearly label sponsored content in a way that distinguishes it…
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CMO of Outbrain: Marketing is personal, emotional and often intangible
New CMO of web recommendation platform Outbrain, Paul Knegten, is under the spotlight in the latest of Press Gazette’s Marketing Maestro…
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Social media tips from Sprout Social: ‘If you aren’t having fun, your audience know’
Sprout Social’s Head of Marketing, Cat Anderson, answers our questions in the latest of Press Gazette’s Marketing Maestro interviews. This series is…
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