Marketing experts on viable substitutions to third-party cookie loss: Part II
As explored in our previous deep-dive into Google’s decision to jettison third-party cookies in 2023, marketers and brands all agreed…
By
Ads & Marketing
Latest in
Ads & Marketing
VP marketing at Momentive: ‘Your website is the front door’
Karen Budell is VP Marketing at Momentive (formerly SurveyMonkey) and answers our questions in the latest of Press Gazette’s Marketing…
By
Marketing experts reveal alternatives to third-party cookies
With the spine of online advertising – at least on the Google Chrome browser – being removed by the end…
By
Bauer content chief Lucie Cave: “Marketing is all about understanding the customer”
Lucie Cave is chief content officer at global publishers Bauer Media and answers our questions in the latest of Press…
By
Daily Mash owner Digitalbox says The Tab paid back 70% of purchase cost in one year
Student news website The Tab earned back most of its £750,000 price tag in a little over a year, according…
By
How news publishers can instantly grow their direct-sales display advertising business
Having helped to transform the digital display advertising offering of local, independent and B2B publishers in Germany and other parts…
By
VP Marketing at Infinity: ‘Humans are behind all decisions’
Hannah Delaney is VP Marketing at SaaS business Infinity, previously representing Samsung and HTC, and answers our questions in the…
By
Winning magazine subscription marketing strategies from Bauer, Immediate and Readly
Press Gazette spoke to representatives at major publishers Bauer and Immediate, along with popular magazine app Readly about their winning…
By
