PR experts on newsjacking: A useful practice or unethical marketing?
In a recent 2022 survey from the New Statesman Media Group, newsjacking – brands aligning with current events or cultural…
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Google and Meta earn £1bn a year from UK news content, new study claims
British news content is worth around £1bn a year to Google and Meta, a new academic report today claims. The…
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Affiliate links not clearly labelled as ads at leading news publishers, NewsGuard
Four of the UK’s top news sites are failing to clearly label sponsored content in a way that distinguishes it…
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CMO of Outbrain: Marketing is personal, emotional and often intangible
New CMO of web recommendation platform Outbrain, Paul Knegten, is under the spotlight in the latest of Press Gazette’s Marketing Maestro…
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Social media tips from Sprout Social: ‘If you aren’t having fun, your audience know’
Sprout Social’s Head of Marketing, Cat Anderson, answers our questions in the latest of Press Gazette’s Marketing Maestro interviews. This series is…
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How to unlock millions in ‘smart’ digital revenue from smallest print advertisers
Partner content*: A regional news group has boosted its advertising revenues using Smartico’s “Smart Ads”, a service that provides an…
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CMO of Onfido: ‘Always follow the 70/20/10 rule’
Nate Skinner is the Chief Marketing Officer at global identity verification and authentication provider Onfido and answers our questions in the…
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UK ad spend 2021: News industry bounces back, Duopoly biggest winners
The UK media industry regained hundreds of millions of pounds in advertising revenue last year following a marketing spend collapse…
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