Google Topics: A close look at search giant’s new plan to replace publisher cookies
Ad industry executives have described Google Topics, the tech giant’s new interest-based advertising proposal, as a “step in the right…
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Unethical marketing: Vote now to reveal the worst practices
Pre-pandemic, a huge majority of marketers (92%) considered themselves to be ethical according to a 2019 survey by software company…
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Pinterest’s Director of Business Marketing: ‘Technology is everything!’
Visha Kudhail is visual search platform Pinterest’s Director of Business Marketing, EMEA and answers our questions in the latest of…
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AA/WARC: Record £30bn UK ad spend in 2021, but growth for publishers to slow this year
Total UK ad -spend for 2021 has been revised upwards to £29.7bn by AA/WARC, up from the industry body’s previous…
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Marketing insight from PensionBee CMO: ‘Opinion and behaviour are two different things’
Jasper Martens is CMO of online pension providers PensionBee and answers our questions in the latest of Press Gazette’s Marketing Maestro interviews. This…
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Advertising industry predicts ‘strong’ budget growth in 2022
The advertising industry’s trade body has predicted strong advertising growth of 5.2% in its forecast for 2022 – albeit slightly…
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Marketing trends 2022: AI, rise of native, neuromarketing and more…
In our first exploration into this year’s main talking points in the world of marketing, publishing and advertising, the metaverse,…
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Why tech journalists have told PRs off-the-record briefings are out of order
Leading tech publications have banned PR officers from having “on background” briefings with journalists because they believe companies are abusing…
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