Bauer content chief Lucie Cave: “Marketing is all about understanding the customer”
Lucie Cave is chief content officer at global publishers Bauer Media and answers our questions in the latest of Press…
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Daily Mash owner Digitalbox says The Tab paid back 70% of purchase cost in one year
Student news website The Tab earned back most of its £750,000 price tag in a little over a year, according…
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How news publishers can instantly grow their direct-sales display advertising business
Having helped to transform the digital display advertising offering of local, independent and B2B publishers in Germany and other parts…
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VP Marketing at Infinity: ‘Humans are behind all decisions’
Hannah Delaney is VP Marketing at SaaS business Infinity, previously representing Samsung and HTC, and answers our questions in the…
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Winning magazine subscription marketing strategies from Bauer, Immediate and Readly
Press Gazette spoke to representatives at major publishers Bauer and Immediate, along with popular magazine app Readly about their winning…
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New Statesman Media Group report reveals least ethical marketing practices
An ethical marketing survey sent to senior marketers, business leaders and publishers has revealed the worst examples of poor practice.…
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Publishers ‘broadly optimistic’ about life after cookies – but should they be?
Publishers are feeling “broadly optimistic” about the post-cookie future of their digital businesses, but the tech platforms they work with…
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Google and Meta investigated in UK and EU over allegations of anticompetitive ad tech behaviour
Google and Facebook owner Meta are being investigated in the UK and EU over concerns they put “obstacles” in the…
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