Brand safety a ‘con’ costing news industry billions, new research says
Huge research project suggests brand safety fears over news content are misplaced.
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‘Bastards’: Publishers remain focused on alternatives despite Google cookies U-turn
Executives at Newsquest, Telegraph, Forbes and Insurads share advertising strategy insights,
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Sky Bet reprimanded by ICO over unlawful cookie usage
ICO also said cookie usage at 99 of the top 100 websites is now compliant.
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‘Consent or pay’: Why UK news websites are getting tough with readers over data
The Times has set the highest price for avoiding personalised advertising - but will people actually pay?
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Google ad tech practices harming ‘thousands of UK publishers and advertisers’, watchdog believes
Google responded that the CMA's case relies on "flawed interpretations" of the sector.
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Advertising blocklists unfairly targeted coverage from Olympics and Euros
News UK is the latest publisher to address blocklisting concerns with a new contextual tool.
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Sun, Mail, Mirror, Express and Independent roll out ‘consent or pay’ walls
The publishers are charging between £1.99 and £4.99 monthly for cookie-less access to their sites.
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Digital advertising crossroads is time for ‘genuine rethink’ by publishers
Advertisers can also do more to better support the publisher ecosystem.
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