Brand safety: Why social is far more risky than news for marketers
Brand safety fears are misguided, according to leading Sky and BBC executives.
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CMA set to force Google to work more fairly with UK publishers
New regulation of Google search in UK set to start in October.
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Rise of the influencers: How publishers should respond
Social content creators are overtaking publishers on advertising revenue.
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Google and Meta’s vast estimated UK earnings revealed
Press Gazette estimates put the total value of UK adspend with Google and Meta at around £26bn.
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Partner content
Content licensing for publishers: Five key questions answered
There are huge opportunities for publishers to make revenue from existing content and brands at no extra costs
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Facebook allows scam ads stealing journalists’ identities to proliferate
Facebook investment scam fronted by FT journalist Martin Wolf seen by millions.
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Google scraps plans for alternative Sandbox ad-targeting technology
Move removes 'fog of uncertainty' hanging over digital advertising market.
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Global ad spend against news down by a third since pre-Covid
Professionally-produced content being overtaken for ad spend by creators and influencers.
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