Why The Independent wants readers to download browser extension for personalised music ads
Guardian also signed up to try out the new music-themed adtech.
By
Ads & Marketing
Latest in
Ads & Marketing
Facebook profits from scam investment site using name of CNN anchor Richard Quest
Paid adverts on Facebook also hijacked CNBC commentator Karen Finerman and leading names from finance industry.
By
Programmatic advertising and Facebook payments drive growth for Digitalbox
Publisher of The Tab and Entertainment Daily says UK online ad market is improving.
By
Google news revenue research ‘self serving’, ‘pure propaganda’ say industry experts
Search giant hits back to defend research claiming news is worth zero revenue to it.
By
Google says experiment shows news has ‘no measurable impact’ on ad revenue
Google conducted test in response to reports it said "vastly overestimate" value of news content.
By
Guardian, GB News and Newsquest among latest publishers to tell readers: ‘consent or pay’
Likes of Mail Online, The Independent, Mirror, Express, The Sun and The Times already have the model.
By
Cost cuts and growing digital revenue boost Reach profits for 2024
AI-written articles drove 1.8 billion page views in 2024 at Reach.
By £13.6bn publisher adtech claim versus Google takes step forward
Claim Google abused its monopoly position in online advertising could go to trial in 2026.
By
