Chip CMO interview: ‘AI is the future of marketing’
Chip CMO interview: We speak to Alex Latham from the investment and savings app in the latest of Press Gazette’s…
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GumGum CMO interview: ‘Prioritise people over platforms’
GumGum CMO interview: GumGum are contextual advertisers and we spoke to their Global Chief Marketing Officer, Erin McCallion, in the…
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Branded podcasts: How marketers can cash in on the audio publishing boom
The last year has seen a surge in the popularity and profitability of publisher podcasts and brands are keen to…
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Former BBC head of social Owen Williams shares his marketing tips
Siml are social media marketing specialists and managing director, Owen Williams, is a former head of social media at the…
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UK ad spend saw record growth in first quarter of 2022
UK ad spend hit a record high in the first quarter of this year but growth is expected to slow…
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New social media platform Wunder’s CMO: ‘Be entertaining or useful. Ideally both’
New social media platform Wunder recently welcomed former director of content at Ogilvy, Scott Manson, as their new CMO and…
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Marketing insights: Video editors on how to improve engagement rates
US SaaS video platform SundaySky last week revealed that 89% of businesses they approached plan to continue or increase their…
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Increasing event registrations: Planners and marketers share advice
The world of events continues to recover from the doldrums of peak Covid – overall activity fell by 95% across…
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