Movable Ink VP, Marketing: ‘It’s pretty difficult to beat LinkedIn’
Movable Ink Vice President, Marketing interview: We speak to Jessica Vogol, VP of the personalisation experts, in the latest of…
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B2B marketers remain positive despite economic gloom
New research from LinkedIn suggests the marketing industry is in rude health despite global fiscal issues. Of the 1,700+ respondents,…
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Adspend forecast: 2022 and 2023 predictions downgraded amid recession fears
Adspend growth in 2022 and 2023 will not be as fast as previously predicted, according to the latest Advertising Association…
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Reach ‘levelling up’ advertorials for Govt banned by ASA after being found ‘not obviously identifiable as marketing’
Seven Government advertorials on regional Reach websites have been banned by the ASA following complaints from two Labour MPs that…
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Independent and Telegraph websites cut number of ads in reader data rethink
Digital chiefs at the Independent and Telegraph have been cutting the number of ads on web pages as the impending…
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Ad blocklists could force publishers ‘back to cats on skateboards’, Reach revenue boss warns
Commercial bosses at Reach and Buzzfeed have slammed the use of advertising keyword blacklists that stifle publishers’ ability to make…
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Tips from media leaders on how to succeed: Future of Media Tech conference highlights
Be patient when launching a news podcast. Don’t hoard your data, but look after the important stuff. Don’t fear the…
ByTips for media leaders on how to have a great future: Conference insights special
Useful takeaways from Press Gazette's Future of Media Technology Conference in September 2022.
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