Data privacy and advertising: How marketers are ‘killing democracy’
Dominance of tech platforms over private data is harming news media.
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Footballco says it will grow affiliate revenues by 300% in 2023 in drive away from advertising
Footballco is driving 50 million page views per month through affiliate content, especially on Goal.
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UK ad spend to grow in 2023 – but only the tech giants will benefit
Tech duopoloy has tightened grip on UK ad market in 2023 at expense of publishers.
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Mail reveals how it tracks and profiles readers so advertisers can target them
Advertisers told they should "fear not" the end of third-party cookies.
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Teleperformance India Head of Marketing: ‘Let’s be the masters of change’
Neha Sethi claims marketers should embrace change as an ally.
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Beano boss: ‘Are we creating the best media industry that we can?’
We caught up with Sarah Hall, Head of Brand Marketing Strategy at DC Thomson.
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Top tech trends in publishing and media
Media representatives on the technology making the headlines.
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Pink News makes ‘significant shift’ towards direct partnerships as social media monetisation falls
Pink News has seen "hockey-stick-like growth" in its direct sales activity this year.
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