Contagious co-founder: ‘Social media is owned by users, not marketers’
We talk to Paul Kemp-Robertson, Chief Brand Officer of the creative intelligence firm.
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Ads & Marketing
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Ads & Marketing
UK ad spend in news steady in 2022 but decline forecast for 2023-24
AA/WARC data reveals overall UK ad spend grew in 2022 although spending on news fell slightly.
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Partner content
How publishers can address three key online ad revenue challenges
How to stop consent rates, website performance and low quality ads harming online revenue.
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AOP warns that advertisers must stop stealing publishers’ website data
AOP objects to "unscrupulous" vendors scraping website metadata and article text without permission.
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Triple awards win for GlobalData’s AI-driven content marketing platform
Third awards win for GlobalData content marketing solution.
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Bloomberg MD interview: ‘Consumers expect sustainability’
Duncan Chater on doing social media, engaging content and technology the right way.
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The US and UK Google ad-tech litigation which could win billions for publishers
We digest two lawsuits targeting Google's allegedly monopolistic ad practices and what they mean for publishers.
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Print ad revenue halves in six years as three tech giants make $400bn annually
Amazon, Alphabet and Meta are estimated to take $4 in every $10 spent in the global ad market.
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