Reach reveals ‘three pillars’ that prepare it for end of third-party cookies
Publishing giant targets digital revenue growth using first-party data and contextual ads.
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Why news publishers should fight to stop rollout of Google Privacy Sandbox
The replacement of cookies with Google's in-house technology would be seismic change for news industry.
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Publishers mull ‘consent or pay’ in response to ‘reject all’ cookies button policy
ICO ruling could cost news publishers 30% of trackable readers.
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Partner content
How publishers can buck the trend of declining online advertising spend
Four strategies to help publishers maximise online advertising revenue.
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Why ad-funded journalism-for-all faces fight for survival in 2024
Jim Edwards looks at the state of ad-funded online journalism after a disastrous 2023.
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Guardian US ad chief on how publisher is navigating ‘toughest ad market since 2008’
But the brand has developed a few strategies to mitigate the troubles.
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Publishers are mad as hell and they’re not going to take this any more
Key insights from Press Gazette publisher events in New York and London.
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Guardian gets around readers who reject cookies with new advertising product
Publisher encourages advertisers to look past the "tofu and oat milk" stereotype of its audience.
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