Ads & Marketing

Rise of the influencers: How publishers should respond

Social content creators are overtaking publishers on advertising revenue.

Latest in Ads & Marketing

Press Gazette estimates put the total value of UK adspend with Google and Meta at around £26bn.

By Dominic Ponsford

Partner content

There are huge opportunities for publishers to make revenue from existing content and brands at no extra costs

By Wright's Media

Facebook investment scam fronted by FT journalist Martin Wolf seen by millions.

By Dominic Ponsford

Move removes 'fog of uncertainty' hanging over digital advertising market.

By Dominic Ponsford

Professionally-produced content being overtaken for ad spend by creators and influencers.

By Charlotte Tobitt

Digital revenue needle barely moves during post-Covid era, according to AOP analysis.

By Richard Reeves

Partner content

Branded content is the most effective form of marketing yet hard to scale - until now.

By Avid Collective