More UK news publishers are adopting ‘consent or pay’ advertising model
Consent rates jump up and small number of holdouts tend to pay instead - experts say it's a win-win.
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Meta says businesses will be able to report scam ads ‘at scale’ after spate of impersonations
FT's Martin Wolf and Money Saving Expert Martin Lewis among those whose reputations have been used by scams.
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users
'Dark traffic' up by 49% in three years, according to new study.
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Gay Times raises £150k from supporters after advertiser diversity backlash
CEO Tag Warner explains how 40-year-old brand is future-proofing after taking major hit to advertising.
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Prorata: The generative AI player planning to share revenue with publishers
Prorata has new slogan: "They scrape and steal. We credit and compensate."
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From ‘hedged gardens’ to new metrics: How publishers can grow ad revenue
Publishers including Bloomberg, News Corp and Mail on future of advertising.
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Why news is one of the safest places for advertising to go
CNN's Tini Sevak says brand safety fears around news advertising based on a 'myth'.
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Google Offerwall explained: Easy way for publishers to test pay-as-you-go and ad-gated access
New publisher technology from Google comes amid concern over AI Overviews rollout.
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