Trust, quality and data: Key ad revenue themes for publishers in 2024
VP for revenue at Brand Metrics Kristen Friesen on what she learned at Press Gazette's New York Media Strategy Network.
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Ads & Marketing
Ad-blockers mean publishers missing out on ad revenue from one in five readers
Publishers warned about scale of 'dark traffic' - unmeasured and therefore unmonetised audience.
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Google search change hits publisher Black Friday e-commerce revenue
Likes of Forbes, AP News, CNN, Fortune and the Wall Street Journal affected by site reputation abuse update.
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Partner content
How publishers can use branded content to grow advertising revenue
UK publishers not making the most out of branded content says co-founder of Avid Collective Tom Gunter
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Open web group says Google Sandbox ‘governance framework’ lets it ‘mark its own homework’
Google has proposed implementing consultation periods and appeals processes around its Privacy Sandbox tech.
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Adspend growth shows why publishers are going big on video
New IAB UK and Media Sense data reveals why publishers are investing more into video.
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Partner content
How publishers can escape email boxes and embrace automation
Papermule explains how it is helping Telegraph, Bauer and others to make adertising profitable.
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Partner content
Adtech trends for 2025: What publishers need to know
Industry experts share their key adtech trends for publishers for 2025.
