How advertisers and publishers can unlock branded content growth
Branded content is the most effective form of marketing yet hard to scale - until now.
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Ads & Marketing
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Ads & Marketing
Why The Independent wants readers to download browser extension for personalised music ads
Guardian also signed up to try out the new music-themed adtech.
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Facebook profits from scam investment site using name of CNN anchor Richard Quest
Paid adverts on Facebook also hijacked CNBC commentator Karen Finerman and leading names from finance industry.
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Programmatic advertising and Facebook payments drive growth for Digitalbox
Publisher of The Tab and Entertainment Daily says UK online ad market is improving.
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Google news revenue research ‘self serving’, ‘pure propaganda’ say industry experts
Search giant hits back to defend research claiming news is worth zero revenue to it.
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Google says experiment shows news has ‘no measurable impact’ on ad revenue
Google conducted test in response to reports it said "vastly overestimate" value of news content.
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Guardian, GB News and Newsquest among latest publishers to tell readers: ‘consent or pay’
Likes of Mail Online, The Independent, Mirror, Express, The Sun and The Times already have the model.
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Cost cuts and growing digital revenue boost Reach profits for 2024
AI-written articles drove 1.8 billion page views in 2024 at Reach.
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