Newsletter strategies: Insights from The Scotsman, Metro and The i Paper
Including paid limited newsletter series and revamping the sign-up process.
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Reach launches series of Substack-based newsletters in bid to broaden audience
Jenna Thompson explains latest Reach effort to reach new audiences via a series of free Substacks.
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‘Print is new counter culture’ says Vittles founder as newsletter launches in print
Why popular food Substack-based newsletter Vittles has launched a magazine.
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Newsletter platforms for publishers compared: Substack versus the rest
We compare costs and functionality of Substack, Ghost, Beehiiv and Kit.
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Gen Z outlet says it proves young people will pay for news done the right way
RocaNews was founded in 2020 by three men in their 20s who were disillusioned with the news.
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Rachel Sylvester named Observer political editor as around half staff leave title
Around half current Observer staff have taken redundancy rather than join Tortoise Media.
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Newsletters switch at Which? created one million prospective new subscribers
Shift to free newsletters drives audience growth and thousands of new subscribers.
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FT head of newsletters on how title quadrupled email subscribers in four years
There is more to life than open rates says Sarah Ebner in this masterclass Q&A.
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