Data and tech overhaul paved way for Prensa Iberica expansion
Spanish regional news group worked with S2i on data, CRM and workflow solutions.
By
Ads & Marketing
Latest in
Ads & Marketing
Google’s site reputation abuse policy: the wrong solution to a real problem
How publishers have been affected by Google's "overreach", dictating commercial and hiring decisions.
By
Brand safety: Why social is far more risky than news for marketers
Brand safety fears are misguided, according to leading Sky and BBC executives.
By
CMA set to force Google to work more fairly with UK publishers
New regulation of Google search in UK set to start in October.
By
Rise of the influencers: How publishers should respond
Social content creators are overtaking publishers on advertising revenue.
By
Google and Meta’s vast estimated UK earnings revealed
Press Gazette estimates put the total value of UK adspend with Google and Meta at around £26bn.
By
Partner content
Content licensing for publishers: Five key questions answered
There are huge opportunities for publishers to make revenue from existing content and brands at no extra costs
By
Facebook allows scam ads stealing journalists’ identities to proliferate
Facebook investment scam fronted by FT journalist Martin Wolf seen by millions.
By
