Global ad spend against news down by a third since pre-Covid
Professionally-produced content being overtaken for ad spend by creators and influencers.
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Fighting for quality news media in the digital age.
Professionally-produced content being overtaken for ad spend by creators and influencers.
ByDigital revenue needle barely moves during post-Covid era, according to AOP analysis.
ByBranded content is the most effective form of marketing yet hard to scale - until now.
ByGuardian also signed up to try out the new music-themed adtech.
ByPaid adverts on Facebook also hijacked CNBC commentator Karen Finerman and leading names from finance industry.
ByPublisher of The Tab and Entertainment Daily says UK online ad market is improving.
BySearch giant hits back to defend research claiming news is worth zero revenue to it.
ByGoogle conducted test in response to reports it said "vastly overestimate" value of news content.
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