Management: How publishers can improve efficiency without collateral damage
Have you ever wondered what proportion of your cost base is seen by the final consumer? You would be surprised at how little this might be.…
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Simon Woodcock
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Are special editions the future of print for magazine brands?
Former Vogue editor-in-chief Alexandra Shulman has suggested that the future of print magazines could lie in switching to less…
By Should agencies be doing more to back publishers’ joint ad platform Ozone Project?
Now one-year old, the Ozone Project, a joint venture to sell digital display-ad inventory, is giving corporate advertisers access…
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