How The Economist is building engagement to reduce subscriber churn
More intimate, less frequent engagements can be worth many times more than reading an individual article.
By
Fighting for quality news media in the digital age.
Richard Headland is an independent publishing strategist, journalist and copywriter. He has more than two decades of experience in multichannel content, including as editor in chief at Which?. He is a BSME Ambassador and awards judge.
More intimate, less frequent engagements can be worth many times more than reading an individual article.
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