Ian Dowds, Author at Press Gazette

Fighting for quality news media in the digital age.

Online audience measurement: How UKOM came up with new standard for news brands

UK Online Measurement (UKOM) is the body behind a new agreed audience metric for UK news brands. Here chief executive Ian Dowds explains the change to…

By Ian Dowds

Online audience measurement: How UKOM came up with new standard for news brands

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