Wildlife turns 40

BBC Wildlife is celebrating its 40th birthday ahead of a major redesign for the magazine, writes Ruth Addicott.

The new look, to be unveiled in the May issue, will feature a new logo, masthead and typefaces, new sections and two new columnists, Alex Kirby and Mark Carwardine. There will be greater emphasis on photography, a revamped nature and travel section and new consumer pages.

The Natural Break travel section is expected to focus more on UK destinations and another new section, Strange but True, will look at extraordinary creatures and unusual behaviour.

The magazine launched under the name of Animals in 1963 before it changed to BBC Wildlife 20 years ago. The April issue celebrates its 40th anniversary with a new column by Richard Mabey, a review of landmark events and campaigns over the past 40 years and selection of classic photos and book reviews.

There is also an exclusive interview with Sir David Attenborough.

Rosamund Kidman Cox, editor for more than 20 years, said: “One thing we can always provide is knowledge and an overview. We have the best writers, experts and photographers and the magazine’s reputation will carry us forward.” The April issue also has a free travel supplement featuring “top wilderness destinations”.

Ruth Addicott


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