Why Sun giveaway will be an uphill struggle

Looking for a little light reading to wile away a Tube ride on Friday, Axe was delighted to take the chance to buy a cut-price 20p Sun from one of the paper’s new vendors outside Waterloo Station.

What a bargain, Axe thought, before turning into the station to be offered for free: 64-page magazine Sport, 80-page newspaper Metro, 24-page business daily City AM and a copy of the Wall Street Journal Europe.

I fear those new Sun distributors may have their work cut out for them.

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