Time's one-off

Time magazine has produced a one-off Spanish-language special for its edition published in Spain, writes Ruth Addicott.

The magazine is testing the market for a Spanish-language edition in the run-up to the national elections. It is the first edition to be printed in Spanish and the print run of Time in Spain will increase from 6,000 to 30,000.

The issue will have cultural and political analysis, including a piece examining the situation between the Catalans and the Basque separatists, immigration issues and foreign investment policy. It will also feature film director Pedro Almodovar discussing Spanish cinema and Hollywood and an interview with flamenco singer Diego el Cigala.

Time Europe editor Eric Pooley suggested Spain was currently the “most vibrant place in Europe” economically and culturally.

Previous special reports on Spain have boosted sales by 700 per cent, according to Time.

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