Dismiss

Three Reach regional titles in Cheshire to merge websites under Live rebranding

The websites for Reach-owned weeklies Crewe Chronicle, Chester Chronicle and Macclesfield Express will merge into one online title called Cheshire Live this week.

The new website, plans which were first announced in March, will go live on Thursday as the “new home of live news, sport and entertainment across Cheshire”.

In an article announcing the changes, the Chester Chronicle said the website will continue to “serve the communities we already do” through the print titles, while “expanding to become a county-wide digital news service”.

Cheshire Live will cover towns around the county including Warrington, Knutsford, Wilmslow, Congleton, Runcorn and Widnes.

Reach also publishes the Runcorn and Widnes News in neighbouring borough Halton.

Chester Chronicle content editor Frances Barrett, who will become publisher of Cheshire Live, told Behind Local News: “Up until now, people in Cheshire have not had a definitive and comprehensive county-wide online service they can turn to, but Cheshire Live is about to change that.

“The Live model affords us the valuable opportunity to not be as restricted by the perceived ‘traditional’ scope and remit of a newspaper’s digital counterpart.”

She said the new site will “re-define the media landscape of the county”, adding that “it will allow us to finally exploit the bags of potential it has to offer”.

On Facebook and Twitter, the Chester Chronicle pages will become the main social media presence for Cheshire Live.

The Crewe, Macclesfield and Ellesmere Port pages will be retained but will undergo a name change to reflect their association with Cheshire Live.

The Chester Chronicle What’s On Facebook page will be rebranded Best in Cheshire, sharing content about places to eat and drink in Cheshire, music and theatre reviews, and retail and event news.

The three newspapers will still publish separate weekly print editions.

The Live rebranding began with the creation of Birmingham Live in September last year to focus solely on digital content, away from the Birmingham Mail newspaper’s editorial team.

Reach said the strategy of separating the print and digital teams had increased audience numbers.

Other regional websites have been created by merging the online presence of print titles in Essex, Kent, Cornwall, Devon, Somerset, Gloucestershire and Lincolnshire in the past few years.

In March Reach (then Trinity Mirror) announced that its newsrooms in the north east, Humber, south east and Devon and Cornwall regions were being restructured to create separate print and online teams, with the loss of 49 jobs.

One month earlier similar changes were announced for newsrooms in the West and East Midlands, Bristol, Gloucester, Somerset and Dorset regions, resulting in the loss of a separate 49 jobs.

Comments

3 thoughts on “Three Reach regional titles in Cheshire to merge websites under Live rebranding”

  1. And who was consulted in order for Reach to come to the conclusion that a ‘definitive website’ for the whole county was needed?
    As a resident of the north of this county, and having lived here for nearly a decade, it’s blindingly obvious that folks in Ellesmere Port don’t give a hoot about what’s happening in Macclesfield, say, and most in Crewe probably couldn’t even point out Widnes on a map. Hard, but that’s the way it is, and Reach isn’t going to change that.
    We all know this has been done to disguise the dearth of coverage offered at a local level, anyhow.

  2. You have a point, David.

    “Up until now, people in Cheshire have not had a definitive and comprehensive county-wide online service they can turn to…”

    The statement above would be great if it were backed up by the resources to make it truly ‘definitive and comprehensive’, but it seems hard to believe this is about much more than cost-cutting.

1 2

Leave a Reply

Your email address will not be published. Required fields are marked *