The crowded house sector suffers drop

By Zoe Smith

A difficult year for homes magazines has seen an overall drop of 5.1 per cent in circulation, with publishers competing in a crowded sector.

Country Living had its tenth consecutive ABC rise to 191,225, while its NatMags stablemate, recently-purchased niche title Coast, tripled its copy sales to 20,366. BBC Good Homes rose 5 per cent year on year, celebrating its fifth consecutive ABC increase and maintaining its status as the fastestgrowing homes magazine for the third consecutive period.

Publisher Brian Whittaker said: "We’ve maintained a high level of marketing activity coupled with a strong editorial proposition."

But Period Living and Traditional Homes dropped 23.3 per cent year on year, following Emap’s announcment last month that it planned to sell the magazine and website to Centaur for £1.5m.

IPC’s Ideal Home remained top of the table despite a 5.6 per cent sales drop to 245,729.

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