The Daily Telegraph launches a new advertising campaign this week to “boldly celebrate” its broadsheet format. Posters will be put up across the London Underground network.
The message: “It pays to think big” is accompanied by images relating to famous people and companies who have achieved success by ‘thinking big’ – including the ice cream store where Barack Obama had his first job and a Wellington boot, the product Nokia manufactured in 1979 before it turned to mobile phones.
Telegraph Media Group editor-in-chief Will Lewis said: “The campaign emphasises that TMG is a ‘big thinking’ organisation, constantly evolving.”
The Telegraph took the title of biggest national newspaper website in March, but its print circulation figures last month were down 5.63 per cent to year on year to 824,883.