The Telegraph Media Group is to launch a twice-yearly glossy magazine for affluent, fashion-conscious men.
ST Men will include high-end fashion coverage by managing director of Show Media and former editor-in-chief of Esquire and Arena Peter Howarth and the Telegraph’s fashion teams.
It will complement the paper’s Sunday magazine which includes the recently launched ST fashion.
ST Men will be commercially led by Toby Moore, TMG’s new international advertising director.
He said: ‘Demand from advertisers for ST Fashion was overwhelming and early indications suggest that the appetite from our advertisers for another high-quality publication such as ST Men will be just as strong”.