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September 21, 2011

Subscription-only Candis to go on newsstand sale

By Andrew Pugh

Candis magazine, which claims to be the biggest-selling women’s subscription magazine in the UK, is to be sold on newsstands from the end of this month.

It will make its retail debut next week with a cover interview with actress Gwyneth Paltrow, and promises ‘refreshed editorial content’including a 16-page fashion and beauty section and a new ‘me-time’feature aimed at ‘the busy woman on the go”.

Candis, which has an average monthly circulation of 236,075 according to the latest figures from the Audit Bureau of Circulation, will be distributed by some of the UK’s largest retailers including WH Smith, Sainsbury’s, Tesco and Morrison’s.

The magazine, which is edited by Debbie Attewell (formerly of Essentials and Family Circle), will have a £2.20 launch price and a £2.75 regular cover price.

‘Candis is a brand that’s been round since the 1960s and we’ve always enjoyed an incredibly loyal reader community,’said Bryan Douglas-Dala, the managing director of Candis publisher Newhall Publications Ltd.

He added: ‘Now with national retail distribution, Candis is an even more attractive proposition for big-brand advertisers. We’re expecting a very positive response from the market as we offer an exciting and uniquely different route to the hearts and hands of everyday women in the UK today.”

Candis has raised well in excess of £50m for charity since it was launched in 1962. It switched from doorstep distribution by agents to a subscription model in 2002.

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Candis gives 10 per cent of its income to good causes.

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