Named: 50 ‘experts’ and linked brands publishers should treat with caution
Experts and brands associated with more than 1,000 likely faked stories.
ByFighting for quality news media in the digital age.
Experts and brands associated with more than 1,000 likely faked stories.
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The London Post promotes illegal gambling sites and runs puff pieces for Russian businessmen.
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AI red flags include multiple subheadings stating ‘Inverted Pyramid Structure’.
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US PR giant addresses role in circulating hundreds of misleading stories.
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Quoted experts do not appear to be real and some have AI-generated profile pictures.
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Reporters are being bombarded with millions of press releases from virtual PR agencies.
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Fraudulent sites with no history promoted as trusted publishers to millions by Google.
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BBC and EBU research reveals AI companies are stealing and distorting news content.
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