View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Archive content
July 22, 2004updated 17 May 2007 11:30am

Style expert set to wield new broom

By Press Gazette

BBC Homes & Antiques magazine has hired the former editor of House Beautiful to help increase its homes coverage as part of a revamp that starts with the November issue.

Sarah Whelan will take on the role of style director and oversee the new content, which is expected to give readers more practical advice on choosing fine art, ceramics, furniture and antiques for their homes. The format will also change to 286 x 215mm to make it a more manageable size.

Whelan has a solid background in the homes market, having been deputy editor on market leader IPC’s Ideal Home before being poached by the National Magazine Company to head House Beautiful in 2002.

It is hoped her appointment will help drive sales of Homes & Antiques, which in the last ABCs fell 6.2 per cent year-on-year, to 141,077. This has been blamed on increasing competition in the marketplace.

The new format and added content follow a series of changes to the magazine’s design over the last 12 months, including the introduction of a new logo last September.

In the April issue the logo was revamped again, and there were additional design changes made to the cover in a bid to make it less “clumsy” and easier on the eye.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

By Ruth Addicott

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network