Spear's moves into paid-for online content

Quarterly wealth management magazine for the super-rich Spear’s has announced plans to launch new paid-for online content.

It has said it plans to launch two new digital editions of the magazine this year, in addition to the four quarterly print ones, which will only be available to paying subscribers. And it has said it wants to launch six additional digital editions in 2011.

Spear’s has also signalled that it intends to start charging for access to Spear’s Indices, its rankings of individuals and firms across the wealth management sector.

Josh Spero, senior editor and website editor of Spear’s, said of the digital editions: “It will be just like the print magazine, but online, which is much more easily accessible to a lot of people. The indices are authoritative information backed up by proprietary data. It is stuff people want and an invaluable reference source. I think that’s a very good way of working premium content.”

Former group ad director at Condé Nast Christian Price has been recruited to oversee the expansion.

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