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Six redundancies as Essentials magazine closes amid declining sales

Women’s lifestyle magazine Essentials is to fold with six jobs made redundant as publisher Time focuses efforts on “digital growth”.

The monthly title launched in 1988 with the final edition out this month.

Sales of the magazine were down 24 per cent year-on-year, according to ABC figures for the six months to June. Essential’s average total monthly circulation is at 78,073 copies in the UK.

Content from Essentials magazine is available online at lifestyle website goodtoknow.co.uk, also owned by Time.

Time said the decision to stop publishing Essentials is part of a strategy to “further invest in the highly-sought-after audiences of momentum mums and 40-plus – generationYnot! – women”.

This involves growing the Good To Know website, aimed at 18-45 year old women, and its monthly lifestyle magazine Woman and Home, aimed at 40-pluswomen.

As a result of the closure eight roles were at risk, all editorial, with two freelance and four staffers made redundant. The role of group editor of Essentials and Good To Know was not affected by the redundancies.

Managing director Roger Cummings said: “Good To Know continues to deliver double-digit growth, while woman&home goes from strength-to-strength in both print and digital.

“Through focusing on these two key brands, while at the same time incorporating some of the best bits from Essentials into Woman and Home, we can better serve these key audiences while growing our portfolio.”

Comments

23 thoughts on “Six redundancies as Essentials magazine closes amid declining sales”

  1. I loved Essentials magazine and it’s the one I would buy because it was so “normal” in such a great way.
    Most monthly magazines contain fashion that’s so outrageous you will never wear it and makeup that’s so expensive and for the younger generations, articles that are out of this world and not in tune with reality, decor ideas you will never achieve and wouldn’t want to!
    Essentials had fantastic recipes, crafts, ideas for the home and everything I loved. I don’t want to look online, I want a magazine to flick through and articles I want to keep.
    I wish those who have been made redundant all the best.
    Thank you for all the happy years of reading this fab magazine!

  2. Devastated by this news I loved the magazine and as a 52 yr old it was perfect for me, woman and home too expensive,

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