View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Archive content
June 24, 2004updated 17 May 2007 11:30am

Scottish Sun’s sod stunt fails to stop stunt fails to stop

By Press Gazette

The Scottish Sun emerged beaten but unbowed at the conclusion of its provocative campaign to persuade Scots to back underdogs Croatia in Euro 2004.

England’s 4-2 triumph over Croatia to earn a place against Portugal in the quarter-final was greeted with the headline “Oh sod it!”.

This was a deft piece of wordplay on its pre-match “Lucky Sod!” splash on a wacky stunt that added insult to injury for the Auld Enemy by recalling a famous Scottish win at Wembley.

The paper pulled off a PR masterstroke intended to boost the Croatian side’s confidence – by flying a piece of Wembley turf to Lisbon.

The turf was donated to the paper by Tartan Army foot soldier Alex Torrance, who helped himself to it in 1977 – minutes after he was pictured sitting on top of the bar at Wembley as Scottish fans poured onto the pitch to celebrate a 2-1 win against England.

The Sun handed the turf, decked with St Andrew’s and Lion Rampant flags, to Croatia manager Otto Baric at the team’s base in Couro. Striker Dado Prso, who is bound for Rangers, promised to place it in the goal before the CroatiaEngland clash as a good luck charm.

Content from our partners
Free journalism awards for journalists under 30: Deadline today
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition

The turf stunt prompted the not so prophetic front-page splash “Lucky Sod!”.

By Hamish Mackay

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network