Sales surge for Scots tabloids

The Press and Journal in Aberdeen has maintained its 10 per cent (or 8, 500 copies) surge in sales after the second week of its trial compact edition on Saturdays.

Editor Derek Tucker said hundreds of readers contacted it via its special phone hotlines, by e-mail and letter – with more than 90 per cent in favour of the change. And a large number are in favour of the new format on a six-days-a-week basis.

The Scotsman, which switched to a compact format on a six-days-a-week permanent basis on Monday, reported on Wednesday that early indications were that sales were surging ahead.

On Monday sales were up by 11 per cent on the previous week, and a very healthy 17 per cent up on the period immediately before the start of the Edinburgh International Festival.

No comments to display

Leave a Reply

Your email address will not be published. Required fields are marked *