Rock star in attempt to "kill music journalism" - Press Gazette

Rock star in attempt to “kill music journalism”

Jack White, guitarist and singer with US band�The Raconteurs, has frustrated music journalists by cutting out all music press pre-publicity for their new album.

Normally music journalists receive advance copies of albums months ahead of their official UK releases, something�most of them�would undoubtedly list as a perk of the job.

But White has had enough, as the�Guardian Arts blog points out.�He says,�”We wanted to get this record to fans, the press, radio, etc., all at the EXACT SAME TIME so that no one has an upper hand on anyone else regarding it’s [sic]�availability, reception or perception.”

Whether�sales of the record will force the�band’s record label to re-think its marketing strategy�in future remains to be seen.�



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