Rajar: Q Radio grows after Bauer loses its Mojo

Bauer’s magazine-branded digital radio stations saw mixed results in the latest set of official audience figures, released this morning by Rajar.

Q Radio, which relaunched last June with live presenters and close editorial links with the monthly magazine, added an extra 55,000 listeners in the first three months of 2009.

Compared with the previous quarter, its average weekly audience rose 22.4 per cent to 300,000 – a year-on-year gain of 6.4 per cent.

This could, in part, be due to the closure of another magazine-branded service. Bauer pulled the plug on Mojo Radio at the end of November.

Heat Radio, which was the first of Bauer’s stations to undergo the switch from non-stop jukebox to editorially led service, lost 42,000 listeners over the quarter.

Its audience fell nine per cent quarter on quarter and 5.2 per cent year on year to 423,000.

Nationally, Kerrang Radio’s audience fell 1.3 per cent on the previous quarter but was still up 5.4 per cent year on year at 1.37m.

Overall, digital listening now accounts for 20.1 per cent of all radio listening.

Andrew Harrison, the chief executive of commercial radio trade body Radiocentre, said it was encouraging that radio was increasingly being listened to on digital platforms such as DAB.

“With the Government’s Digital Britain report due for publication shortly, which we hope will include a date for switchover, we look forward to that growth accelerating.”

No comments to display

Leave a Reply

Your email address will not be published. Required fields are marked *