View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Archive content
January 8, 2003updated 17 May 2007 11:30am

Practical Parenting appoints Pates

By Press Gazette

Pates: passion for editing

Practical Parenting magazine has appointed Sara Pates, the former art editor of Ideal Home and Prima, as its new editor.

Pates will take over from Jayne Marsden, who quit in October.

Pates left Ideal Home last year to launch her own magazine concept, Creating Beautiful Homes, for IPC, but the title was pulled after two one shots due to market difficulties.

The glossy aimed to be a more practical version of IPC’s title 25 Beautiful Homes, targeting "young traditionalists" with articles on how to mix old and new furnishings.

"We hit all our targets, but the company decided not to produce any more because it was not the right market conditions," she said.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Pates subsequently moved back to Ideal Home as associate editor before joining Practical Parenting as acting editor.

Kirsten Lee, publisher of Practical Parenting, said she had made a "tremendous impact" on the magazine and shown a passion for editing.

Pates said there were no plans for a relaunch or changes to staff. "We’ll continue to push the magazine forward," she said. "I introduced a few changes in my time as acting editor and I will want to make my mark."

Pates joined IPC five years ago to work on the relaunch of Ideal Home. Prior to IPC, she was deputy art director on Prima, before becoming art director on the Prima spin-offs Prima Your Home and Prima Baby.

By Ruth Addicott

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network