Posthumous Bhutto cover surprises Parade readers - Press Gazette

Posthumous Bhutto cover surprises Parade readers

Parade, the syndicated Sunday suppliment that is America’s biggest-circulation magazine, astonished readers yesterday after publishing a cover story interview with Benazir Bhutto that made no indication that the Pakistani politician had been assassinated.

The 6 January issue, featuring the interview, had gone to press on 21 December, before Bhutto’s murder on 27 December. The magazine reacted by rushed its story online before it appeared in print, and received a large spike in web traffic as a result.

But it was apparently too late to do anything about the print edition, which is distributed with about 400 American Sunday newspapers. Despite explanations run by several newspapers that distribute the title, dozens have gone online to register their complaints in the story’s comments section, and some media pundits are now criticising the magazine for not being able to react to a story because of its long lead time.



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