The Press Association has struck a deal with ‘citizen journalism’ service Demotix to distribute user-generated photographs supplied online to the website.
The deal, which covers distribution in the UK and Ireland, marks the first time the Press Association has worked with photos taken by members of the public in this way.
Demotix brings together user-generated news photography from contributors all over the world and brokers it to media buyers. This deal with PA will increase its exposure on the UK news market.
Martin Stephens, managing director of PA Images, said: ‘We pride ourselves on providing customers with the very best photography from around the world, using our own staff photographers and partners which include many major news organisations.
‘We are excited to be working with user-generated photographs for the first time, and believe these images will not only add a unique and personal perspective to our 100 year old archive, but provide our customers with a new angle on world news.”
Turi Munthe, chief executive of Demotix, said: ‘Demotix – two years old this January – has a lot to learn from the PA.
‘Together, we believe we can craft a new set of rules for news sourcing and distribution, both in the UK and further afield.”