A representative from the News of the World will address a meeting of United Nations delegates in Switzerland later this month to discuss the paper’s schools conservation campaign.
Paul Nicholas, deputy managing editor of the News of the World, will tell a conference of forestry, education and communications experts about the newspaper’s successful Seeds for Schools initiative.
The initiative, run in partnership with the Forestry Commission as part of its Go Green and Save campaign, aims to unite schools across the country to plant a million trees.
Seeds for Schools, which launched in 2008 to raise awareness of key ecological issues, has already seen 12 million seeds sent to 31,000 primary and secondary schools, along with teachers’ notes and a specially-commissioned climate-change DVD.
The campaign has also led to the development of an online learning resource.
Nicholas will give details of the campaign as an example of best practice in public/private sector partnerships.
He said: ”We are proud and delighted to spread the word about Seeds for Schools. If other countries take up our example and plant millions of trees themselves that can only be for the good.
”We have an amazing partnership with the Forestry Commission and huge support from Government and head teachers. For example, Ed Balls, the Secretary of State for Schools, wrote to every school head, urging them to take part.
”This is the greening of Britain in action. We have the opportunity to create a real legacy for the country – and now, through the UN, many more nations too.”