Celebrity and fashion weekly Now magazine has today unveiled a new look.
The title, which saw a 7.8 per cent year-on-year circulation drop in the last set of ABCs, has redesigned its cover with a new white-on-blue masthead.
It also claims a clearer design inside, with a renewed focus on celebrity fashion and beauty.
According to IPC Media, the new look will be supported by a £1.5m marketing campaign.
Publishing director Sandy Gale said: “The new look Now is stylish, confident and contemporary – with its cover packing a much harder punch.
“Under editor Abigail Blackburn and her talented team, Now’s voice will shout louder than ever and the magazine will deliver more of the compulsive and insightful content we know our readers love.”
Now recorded an average weekly circulation of 433,509 in the second half of 2008, a year-on-year decline of 7.8 per cent, according to ABC.