View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Archive content
August 31, 2005updated 22 Nov 2022 4:38pm

No need for paranoia

By Press Gazette

Your article about the DoH evaluation (Press Gazette, 26 August)
conveyed an almost sinister image of researchers “compiling a dossier”
and “ranking” journalists. I don’t think the health hacks need worry
too much – this type of research is a common tool used by many private
and public sector PR practitioners to independently assess their media
strategies, based on fairly crude calculations of coverage.

With
the DoH comms budget no doubt in six figures, I would be more
concerned, frankly, if these efforts to communicate important messages
to the public via the media were NOT being measured.

Page three lead? Sounds like silly season is upon us!

Boris Worrall Head of Communication, Criminal Cases Review Commission

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network