Newspapers are still by far the biggest advertising medium

Advertisers spent more than six times more on newspapers than the internet last year.

The latest figures from the Advertising Association reveal that total ad spend in the UK rose 2.6 per cent in 2005 to £19 billion – which equates to a 0.6 per cent rise when adjusted for inflation.
It is the fourth consecutive year of advertising growth since the 2001 ad recession.

The press took 45.3 per cent of the total followed by television (25.4 per cent), direct mail (12.5 per cent), radio (3.1 per cent) and cinema (one per cent).

Press advertising fell 1.8 per cent year-on-year while the internet rose 65.6 per cent.

The AA survey contrasts with a report from advertisement-buying giant GroupM which predicted earlier this month that by the end of 2006 the internet will have taken over national newspapers as an advertising medium.

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