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June 22, 2009

Why ad managers weep

By Grey Cardigan

This week’s issue of The Spectator. On Page 17 is a full-page ad for British Airways, promoting its long-haul business class flights to Hong Kong.

Page 16? You just know it. A full page from Chrissy Iley headed ‘My air rage is driven by righteous anger’ detailing her appalling treatement on assorted long-haul flights including, at length, those operated by British Airways.

Conspiracy or cock-up? Surely the latter. Not even the most precious editor would defend that juxtaposition in the current financial climate.

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