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February 21, 2008

Weekly football mags to do battle

By colinc

The BBC and IPC are set to go head-to-head in the weekly football magazine market, reports MediaGuardian.

The BBC is set to launch a weekly print title named after its TV show, Match of the Day on March 4.

IPC have also announced their plans to turn monthly football magazine, Shoot, into a weekly title.

Former Match editor Ian Foster will edit Match of the Day, which will target 8 – 14 year olds.

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