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News mag ABCs: Growth spurt at The Week Junior but The Week sees circulation sag

The Week’s total circulation fell by a quarter over the six months to the end of December last year, while its sister title The Week Junior grew by as much, the latest news magazine ABC figures show.

The week’s circulation was 151,236 for the period, down 25 per cent year-on-year, partially as a result of its decision to cut the number of free copies given away by 20,000.

The Week Junior, meanwhile, was up 26 per cent year-on-year to 60,542, of which 3,609 are free. Both titles are owned by Dennis Publishing, which was bought by private equity firm Exponent last year.

Scroll down for full ABC figures 

The Economist has worked with auditor ABC to change how its circulation figures are reported, consolidating its print offerings into one and separating it from its digital publication figures.

This, said Marina Haydn, managing director of circulation, reflected The Economist’s “product neutrality” – “we allow customers to choose their preference between print and digital”.

As a result it is showing a print circulation drop of 38 per cent, or 500,000 copies. This is because print figures are being compared combined print and digital figures used last year.

The latest ABC figures show The Economist’s average global print circulation was 867,733. Global circulation for its digital edition topped 790,062.

In the UK and Ireland alone, The Economist sold 162,100 copies.

According to the Economist, like-for-like figures would put its print circulation down by ten per cent year-on-year and its digital circulation up by 83 per cent year-on-year.

The Times Literary Supplement also saw big gains.

News magazine circulation July-December 2018 (ABC):

Publication ABC total (average per issue) Year-on-year ABC total % change UK and Ireland total Free copies No. of issues
The Economist 867,733 -38% 162,100 25
Private Eye 233,869 -5% 221,043 13
The Week 151,236 -25% 144,276 6,323 26
The Spectator (excl. Australia) 100,521 18% 91,184 3,595 24
BBC History Magazine 94,628 0% 65,048 14
Monocle 84,331 0% 12,219 4
London Review of Books 75,725 2% 35,984 4,516 24
New Scientist (excl. Australasia, US, Canada) 75,601 -4% 64,577 110 51
The Week Junior 60,542 26% 58,221 3,609 26
Times Literary Supplement 46,145 23% 30,606 5,513 24
The Oldie 45,754 2% 43,037 1,348 6
Prospect 44,865 0% 39,247 12,445 6
Money Week 37,907 -18% 37,263 1,288 26
New Statesman 35,637 2% 30,530 10,115 47
The Week Magazine 34,996 -10% 26
BBC Sky at Night 19,202 -7% 17,476 12
What Franchise 13,344 0% 13,343 13,225 6

Comments

1 thought on “News mag ABCs: Growth spurt at The Week Junior but The Week sees circulation sag”

  1. So the New Statesman only actually sells 25 thousand copies (the rest being given away).

    As for the Economist – it is deep decline, so they are trying to distract attention by pointing to “digital” circulation. One non political point – the Economist now gives far less hard news information than it used to. For example such things as industrial production figures are no longer given in the back pages of the Economist. People who did not agree with the liberal (in the modern American sense of the word “liberal” – i.e. state interventionist and pro ever growing “entitlements”) politics of the Economist still used to value it for the factual information (the hard data) it once contained – that is no longer so.

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