New Woman magazine has announced that it will undertake a “major redesign”
in time for its April issue, and has appointed a new creative director, art editor and entertainment writer to aid the process.
Creative
director Lottie Berridge moves over from FHM, a sister title at New
Woman publisher Emap, where she oversaw the design of two major
relaunches of the men’s monthly, and also redesigned its fashion
spin-off, FHM Collections .
She was also part of the senior team tasked with reinventing and relaunching celebrity weekly Heat in 2001.
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The
new art editor is Chris Leach, formerly of Bliss, while entertainment
writer Danielle Hines arrives from Hachette’s Elle magazine.
Editor
Margi Conklin said: “The relaunch will reinforce New Woman ‘s unique
role as the only premium glossy in the women’s monthly market that is
also a daily, via its fully integrated website.
“I am delighted that we have strengthened the team with the talent and experience of Lottie, Chris and Danielle.
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“It
is a huge result for New Woman to secure the services of Lottie, who is
unrivalled in her track record for successfully redesigning and
reinventing world-famous magazines.
“These are exciting times for New Woman readers.
“They find themselves in a ‘decisionmaking decade’ with more life choices than ever before.
“The new-look New Woman will be there to excite, delight, inform and inspire them along the way.”
Augusta Barnes, publisher of New Woman , said the redesign would “reaffirm”
the mag’s position in the market.
New Woman currently sells just over 290,000 a month, up 5.5 per cent on the previous year.
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