The Maidenhead Advertiser has relaunched with a new design aimed at appealing to busy readers..
The newspaper will have shorter stories and more news-in-briefs as well as colour-coded sections.
Editor Martin Trepte said the redesign addresses the issue of readers not buying the paper “for reasons of time”.
He said: “In a climate of falling newspaper sales, our redesign has tried to address this issue by making the paper easier to navigate and a quicker, more satisfying read.”
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Besides bringing in new columnists with more local voices and in-depth interviews by editor Trepte, the paper will also introduce a redesigned leisure section: The Zone, featuring entertainment news.
According to ABC, in the first half of this year the Maidenhead Advertiser had a circulation of 20,814, down 9.3 per cent year on year.
The Advertiser is independently owned by charitable trust which was set up in the 1960s.
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Last year its publisher, Baylis and Co, bought the Windsor & Eton Express and Slough & South Bucks Express in what the company said was the biggest expansion in its history.
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