New Look for Aberdeen Press and Journal - Press Gazette

New Look for Aberdeen Press and Journal

Britain’s fourth-largest regional newspaper, the Scottish-based Press and Journal, is to go compact on Saturdays and has had a major redesign.

The paper’s first major change in eight years was carried out in conjunction with Edinburgh-based consultancy Palmer Watson, and introduces new typefaces, design features and a new masthead.

The paper will retain its broadsheet format from Monday to Friday, and go compact on a Saturday. New features include a larger body text to make the paper easier to read.

Editor Derek Tucker said he intended to retain the traditional qualities of the paper while injecting a fresh look: “I wanted a design which combined modern typefaces with the ability to allow rapid changes through the editions.

“The seven editions we produce to ensure that the entire north of Scotland has a local daily newspaper are crucial to our continued success and that was uppermost in our minds throughout the redesign process.”

In February the Darlington-based Northern Echo went entirely compact after successful sales of a Saturday-only compact edition that it launched last year.



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